Slow Ride

The story of our brand.

Donny Donovan started his first company at 19 years old selling blank skateboards and delivering pizzas. He would end up selling his VW bus to open Pharmacy Boardshop in 1997. Since he was young, fixing and restoring old cars has always been what interested him the most. In 2010, he started his construction company, building custom homes in the high desert. During this time he had went from fixing and restoring old VWs to racing and destroying them. Over the years of owning a skateboard shop while being on and off job-sites and wrenching/racing vintage cars on the side, his experience and knowledge led him to want to develop a workwear brand inspired by vintage racing that is comfortable and durable.